Content strategy can vary greatly- educating people, solving their problems, engaging them, or telling your brand story.Ĭopywriting is a more specialized form of writing that centers around driving conversions. Copywriting is more focused on the sales side of things, while content strategy is what drives content writing. What Is the Difference Between Copywriting and Content Writing?Ĭopywriting and content writing are terms often used interchangeably, but there is a distinction between the two. It is something you can achieve yourself or with a team. So, it is the art of encouraging people to take action with words. Copywriting works best when it is clear, concise, and focused on the customer's needs. Copywriters write content that sells and helps businesses grow. It utilizes language that can persuade readers and create conversions. It is something you can achieve yourself or with a team.Ĭopywriting uses words to influence people's thinking, feeling, or behavior in a certain way. So, copywriting is the art of encouraging people to take action with words. Copywriters must be able to tell stories through words and build an emotional connection with the reader.
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September 2023
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